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JANUARY 2012
2012 is upon us with all its challenges but especially all its opportunities. An interesting article recently from Cape Info reflected that the drop in international tourism from 2010 to 2011 was only 1% and that is nothing, yet guesthouses have been closing all over the place with an equal number seeing the opportunities have opened. Well done to them. We wish them well in this exciting new endeavor and we will assist them in the marketing of their establishments.
WHAT BnB FINDER DOES FOR POLICYHOLDERS
BnB Finder is a website that advertises our policyholders to the world public and for 2011 we have a few visits under 59,000. In conjunction with the B&B and guesthouse industry and the tourism media we conservatively estimated that of the 59,000 visitors that 5000 made reservations. We then estimated that of those who made a reservation they did so for ONE night and for ONE person at R500 and that is a very conservative estimate. That means that every night of the month that a policyholder gets a booking from BnB Finder they are getting a minimum of R500. And that is substantially higher than any discount offered by any other insurer.
In addition BnB Finder has a regular average of 20 direct enquiries in a week for accommodation. At that rate another 1000 enquiries a year to add to the 59,000.
This amounts to the biggest discounts available to the B&B and guesthouse industry. Think about it. 5 nights a month as a result of bookings through BnB Finder and most policyholders are getting discounts of more than 100%.
NEW LOSS OF REVENUE EXTENSION
At a request from the B&B industry following an incident in Richards Bay, we have extended the “murder and suicide” extension to “within a kilometer of the insured premises”. This after a suicide at a B&B two premises away from one of our policyholders that it was feared would cause a loss of revenue to our insured and it was not on the insured premises and not reported correctly in the media.
PAPERLESS POLICIES
Our updated policies all on an electronic basis have been sent out to brokers for dispatch to policyholders as well as a link to download the policy wording with a “click through” to go between each section and the index. Given the extra security in these electronic wordings and the ease of filing, these have all been well received.
We thank our brokers for understanding the dangers to our environment of the use of large amounts of paper. Recent studies have indicated that every person on earth needs 16 trees in order to live their entire life. At 7bn people on our planet we need 112,000,000 trees.
Let’s not cut them down to make paper nobody reads!!!
CONTACT US
The details of how to reach us can be found on www.bnbsure.co.za
THOUGHT FOR THE MONTH
No one will do it for you
Billy Graham
© Copyright BnB Sure (Pty) Ltd
